The needs of real users matter, not what you think about it. You may think the design is brilliant, but it means nothing if you don’t belong to a key audience. The very Concept of UX design implies the work of the designer is centered around the “users — product” interaction. It means we should understand if our key audience is satisfied with the product.
UX testing of the product determines if everything is clear for a user while he is using the product, are there any problems with it and why do they occur. During the research, you ask your respondents and carefully watch their actions.
People prefer to know what’s going on and what to expect after their actions. So they don’t need to stare at the screen with the breathless expectation: what’s next?! Jacob Nilsen claims that the more predictable the interaction with the product is, the more credence users give to your product. And it leads to a better user experience. Don’t forget about the feedback. It is important.
Make your product’s interface look like analogs. Don’t invent the wheel, just follow the patterns. You may think that there is no creativity. So you are right. There is not. But there is care for users. Read our article about the Consistency and Standards principle to understand how it works.
The more users know the interface, the faster they use your service. They don’t have to learn how to use your product, no one wants to waste time. Ben Schneiderman and Jakob Nielsen believe that the easy start and the interface consistency improve user experience. And Bruce Tognazzini adds: “Fashion [and beauty] must not win over usability.”
Sometimes error messages that the user sees when interacting with the product are not the real error messages. Often they just show the user the system he is using:
